Jumia Market is one of the sales companies that has taken itself to marketing its products via Facebook. This company connects the company and the buyers by offering the online shop platform. Customers can browse through the catalogue and connect with the buyer for an online delivery service. This paper looks at the marketing strategies that the company uses on the Facebook platform as a case study.
This company makes use of Facebook paid advertisements. Normally, the company will engage the second news feed on a user’s timeline to advertise some of the products on offer. There is a wide range of products available including televisions, mobile phones, smart watches, electronics, kitchenware and cutlery among others. A diversity of market goods are offered on this platform, having noted that physical address shops incur some additional costs of rent and storage. Moreover, administrative costs that are associated with setting up a physical premises for a chain of shops are quite high in city areas. The company thus sets up one physical premises from which delivery persons can collect ordered goods.
Gray encourages business to adopt to the internet era to access wider markets for their products. Jumia Market has indeed used the online platform to link up several companies with their clients, including real estate companies, travel agencies, electronics and furniture, apparel and so much more. This opens up Jumia Market to be a one-shop for all.